With a growing lineup of quality cars and crossovers, a onetime punch line called Hyundai is now one of the fiercest competitors in the automotive market, and a source of quality products. Where it once sold on low price, lots of standard features and a generous warranty, Hyundai has slowly added stylish design, interior quality, refinement and reliability -- without giving up the other stuff.
Hyundai's biggest star, the Genesis luxury sedan, which truly competes with imported luxury cars. Sharing the Genesis name with a sports car, the Genesis Coupe, was a bad idea, though the car itself is a competent first generation. Unfortunately, sales don't reflect the Genesis sedan's quality, so the recent addition of a higher-priced, more-luxurious sedan, the Equus, seems ill-advised.
Headquartered in Seoul, South Korea, Hyundai Motor Co. also owns the Kia brand.